Does My Business Really Need a Website? Small Business Website Myths Revealed

Gone are the days when people used to go through telephone directories or yellow pages for business related listings? The emergence of Internet search engines has reduced the use of such printed media tools for searching of products and services. Therefore, it is a complete waste to spend money in advertising there. Today, when most of the entrepreneurs and customers use Internet for searching products and services they require, having no website is harming their business at large. The need of good searchable website for the expansion of business is necessary because the potential growth of your business largely depends on your website. People have developed some myths about having website for small businesses, which is in turn hampering their progress. Through this, we are attempting to reveal such myths and clear the sky for bright future aspects.

Creating a website is expensive :- A good website can be developed easily within your budget if made through authentic resources. Plenty of options are available that can create excellent business website in limited investment, which in turn will attract new customers. However, the price largely depends upon the number of pages you want in a website.

 Inadequate staff to update website :- Having a website which is not updated is even worse than having no website at all. But this problem has also been resolved with the emergence of Content Management Systems (CMS) that has made the task of updating website easier. Any person with basic computer knowledge can easily update the website through this software.

 Why I need a website when my competitor doesn’t have any ? :- Your decision to have a website or not should not be influenced by your competitors as it is going to benefit you, not them. They might be making huge profits without website, but you never know may be you surpass them after giving a new platform of growth to your business.

 I can get away with a simple, freebie website :- One thing which we often come through is that most of the business websites are created in a brochure form, which makes them boring and unattractive to customers. As Internet is an interactive visual medium, so it’s better to develop it in a more creative way rather than the outdated brochure form.

 All that SEO stuff is too hard to figure out :- SEO or Search Engine Optimization is basically an art of using words and phrases on your website, which are commonly used by the customers for searching the products or services. The possible phrases may include your business type, you area or even country. Don’t make things complicated, prepare a list of words which best describes your offerings, which are deeply analyzed by your search marketing vendor. These optimized key words will let your website have higher search engine rankings and consequently, grab the attention of more and more customers.

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Indian generic companies lash out at US pharma biggie

At a time when domestic generic medicines are helping the developed world to slash healthcare costs, big pharma has lashed out at indian manufactruers. The remarks made by chairman of one of the world’s largest companies, Sanofi Aventis, attacking domestic generic companies for exporting drugs, has created a furore. Infuriated, the industry has asked the government to step in and register their protest at an appropriate forum. Recently, Jean-Francois Dehecq, chairman of French firm Sanofi-Aventis, citing India as an example has criticised generic companies for exporting drugs rather than selling them locally. He’s been reported as saying in the media, “They make (drugs) cheaply and bring them to the North for people who can already pay. It is a scandal. They are exploiting people in the South. They should deal with their own countries first.” Indian Pharmaceutical Alliance secretary general, DG Shah, told Times of India: “This statement is indicative of the mindset of the big pharma that the third world nations should not look at them for access to medicine. It conveys a message to the trade negotiators that the developing countries like India, Brazil and Indonesia should not look at the West as a market for their generic products.” The industry has countered the charges saying that they are baseless. It has said in a letter to the commerce secretary that the domestic industry has not only made indian manufacturer self-sufficient for most of its medicines requirement but also emerged as a major source of supply for the developing countries. Such statements, if not challenged, hurt the interest of the domestic industry, it adds. One of the major generic manufacturers, Cipla’s joint MD Amar Lulla said “This (statement) reflects the insecurity of the big pharma towards India.” Generic drugs are copies of patented medicines and are sold in certain cases at even onetenth of the prices of the branded but offpatent drugs. The domestic industry wants to sensitise government to the attitude of the big pharma, whom it wants to “please through a trade related aspects of intellectual property rights plus IPR regime.” Sanofi-Aventis has two manufacturing units in India, both of which have been identified as global sourcing units, and its Indian operations recorded export revenues of 30% of its total sales in 2005

brass hardware manufacturers

AFTER bearing the brunt of the economic downturn at the beginning of this decade, the technology sector looks as if it may be among the best positioned to benefit when the global economy recovers from the current recession. Of course, that’s partly because it’s not tech’s bubble that burst this time. Real estate and finance have that distinction. Yet tech companies also appear to have learned tough lessons from the Internet bust that have helped them manage through the latest slump. Many cut costs and made other hard choices early on, and now look poised to profit if corporate and consumer demand begin to climb. “Have we learned from previous mistakes? Absolutely,” says Niklas Savander, executive vice-president at phone giant Nokia. “Not everyone has managed perfectly, but I would say the tech industry has managed it better than others.” Investors are betting that’s the case. The techheavy Nasdaq has rallied in the past month and is up 5% for the year, while the Standard & Poor’s 500-stock index and Dow Jones industrial average are down. Shares in Cisco Systems, IBM, Research In Motion, and Apple have risen at least 10% in 2009. “Right now, the stocks are on the bargain table,” says Jerome I Dodson, CEO of Parnassus Investments. “If there is even a small increase in demand, I suspect that tech stocks will take off.” These could be misplaced hopes. If the economy continues to slide, tech companies won’t see much benefit from their belttightening and other moves. And the economic outlook remains cloudy. Tech retail sales, for example, slid 10% in March, according to government data, far worse than the 4.1% drop in February. “It’s still pretty ugly,” says Bill Whyman, senior managing director at International Strategy & Investment. CISCO’S INVENTORY VIGILANCE Tech companies have taken a number of steps to position themselves for a recovery. They’ve laid off workers, closed facilities, and outsourced even more of their production. Many companies have also hoarded cash for years, even in the face of investor complaints. Now as other companies scramble for financing, tech giants such as Cisco, Apple, IBM and Microsoft have billions on hand for acquisitions, research and development, and other long-term plans. Perhaps most important is how aggressively tech companies have managed production and inventories. Whyman figures that while hardware suppliers sales fell 5.8% from the third to fourth quarter of last year, inventories dropped even faster, by about 9%. It’s a sign tech companies quickly throttled back on making new PCs, mobile phones, and chips in anticipation of weak demand, saving themselves from having to write off excess inventory, as they had to do in years past. Take Cisco. In April 2001 the networking giant made one of the more painful confessions of the Internet bust: It had let so much networking gear pile up in inventory that it had to take a $2.5 billion charge for equipment no one would ever buy. Ever since, it’s been working to make sure such a thing never happened again. Supply chain chief Angel Mendez is grilled at monthly reviews by CEO John T. Chambers and other top brass, and Cisco has half the inventory it did in 2001 even though it is twice as big. “It didn’t take John eight years to start asking questions (about inventory levels),” says Mendez. “He asks about every eight minutes.” Nokia, Intel and others also slowed production last fall within weeks or even days of seeing demand slide. They brought supply chains—often involving dozens of companies—to near hibernation. A few shut down. David Yoffie, a vice-president at server maker Rackable Systems, sent an e-mail to hundreds of partners last November telling them to stop all production immediately. “Customers had hit the brakes hard,” he says. SMARTPHONES, THE SMART BET brass hardware manufacturer It takes more than a wary eye to pull off such feats. Robert B. Carter, chief information officer at FedEx, says high-tech and life sciences companies have “the most advanced supply chains of any industry,” thanks to investments in new technologies and talent. Just as Apple customers can go online to track exactly where their new iPhone is en route to their door, tech companies and their suppliers, brass hardware manufacturers, and distributors typically share the same real-time view of actual demand. That’s led to other innovations. In the past, companies only air-freighted goods when inventories of a hot product ran out. Now, that’s become quite common for small, light, high-end products. Although air mail is 10 times more expensive than shipping by boat, the products arrive in a day or two instead of three weeks, so they can be shipped after a customer places an order rather than in anticipation of demand. “If there is a spike in demand we can increase production. If not, we don’t overbuild,” says Liam Casey, CEO of PCH International, which helps Western companies produce and distribute products from China. Still, even the leanest companies need growth to turn investors’ heads. Research In Motion’s shares have risen more than 50% this year in part because of strong revenue growth in the latest quarter. And because it cut inventory so drastically, the outlook for both sales and profits is promising. Some big phone companies have no more BlackBerrys on hand for their subscribers, says Neil Mawston, an analyst at Strategy Analytics in London. “Because of the de-stocking, there’s going to be a restocking,” he says. Some see signs of better times in even the most savaged segments of tech. Take chips, where many companies took a huge hit by cutting production to less than 50% of capacity, vs 80% in flush times. BusinessWeekkey:

business services directory

SEMCOM, CVMs premiere business college takes business to a new level by offering innovative Master of E-Business degree. The programme combines marketing andbusiness dynamics with special IT training to make the student candidate a competent E-business enabled professional who can blend new age business initiatives and use the power of IT, internet and WiFi technology to increase customer base, maintain inventory, perform HR works across geographic distances, reach new markets, design innovative product promotion and use digital entrepreneurship to increase company productivity. The classroom has eminent experts like Pavan Duggal holding discussions, regular case studies and presentations, one of a kind Cyber law clinic, holding E-Business summit search engine optimisation, ethical hacking and industry internship programmes. SEMCOM also offers a 4-year BBA (Hon.) in IT Management offering dual specialisation in HR, Marketing, Management, Advanced ERP and International business. business services directory The standard 3-year BBA (General) focuses on Marketing management, financial management, exports management with practical studies. Admission to both is through a competitive test. The BCA program offers specialised overview of IT, Software engineering, System analysis, Database management etc. The BCom (General) course offers specialisations in accountancy and management. CZ Patel College of Business and Management CZ Patel College of Business and Management offers 4-year BBA(Hons) in Hospitality Management, Travel and Tourism Management and BCom (Hons) in Corporate Banking, International Accounting and Insurance. It is also offering strategic collaboration with Myers University USA and Malaspina University Canada in partnership with University of Hertfordshire UK to offer a dual degree of MBA and MSc (International Business) to BBA and BCom students. Students also get to go on study tours to events and trade shows in Singapore or Dubai to gain on hand experience. Graduates from CZ Patel College are directly eligible for admission in MBA programs of the foreign universities. The college has also tied up with Asian American Hotel Owners Association (AAHOA), USA to act as a collaborating body for internships and final placements for students to top-notch hospitality providers around the world. Leading experts from the field of insurance, banking and financial management come to interact with students of BCom (Hons) in Corporate Banking, International Accounting and Insurance. Career opportunities have moved to create new niche jobs as investment analysts, management consultants, corporate governance, public sector finance, HR Managers etc. Students get an insight service providers from India into Business Law, Accounting and Auditing, Fundamentals of Banking and Insurance and are regularly taken on field visits and internship placements. business consulting firms

Five Simple Steps to Increase Sales with E-Newsletters

With the world entering the 21st century, computers have taken over most of the controls. Whether it is trade, education, security, etc., all are managed with the help of computers. Promotion of a business is of major concern; newsletters are subscribed by a user in order to receive the latest updates of a company or any other institution or association. As a person subscribe to various newsletters, he will go through only those that are attractive and contain sufficient information. So a newsletter must be written with focus on providing complete information to the subscribers.

Here are 5 useful steps that will help you to design a newsletter that will increase sales of your enterprise.

Informative and Helpful: If a newsletter is not read by a user, he will never subscribe to it. It should be highly informative and thus useful to the person reading it. Nobody wants to read lengthy material, short and yet informative should be the format of any newsletter.

Interactive: A newsletter must have an interactive approach; it should involve a reader in it. A reader should be allowed to give their opinions and suggestions. Also, they should be made an active part of surveys. This will help your company to acquire a community and thus increase your company’s sales.

Advertise your business: Apart from the information, your newsletter should be filled with advertisements regarding your services. Use of creative links on your newsletter will help generating more traffic on your site. Advertising of live demos, free consultations, white papers and webinars will help the visitors relate to your sales.

Attractive Incentives must be offered : Offer attractive incentives to the subscribers who forward your newsletter or give referrals to their colleagues and friends. You can provide them with white papers and if the result of the forwards is a new subscriber, then a thank you note (probably of some value) should be offered. It should also be ensured that your off-line referrals are also promoted in your newsletter.

Measure results: Tracking your newsletter followers is a must. If you will have complete information of what is the most clicked thing and what is the least, you will able to frame an idea of the material that should be added to the next newsletter. Sharing the results with the sales team can help your company to work on their weak and strong points and thus increase their sales.

Thus these 5 simple steps must be incorporated while designing as well as managing your company’s newsletter. These will help creating a newsletter that is highly useful for the sales team as it provides various quality leads.

B2B Sales Lead Generation Techniques

A selling lead is the very first stage of a sales process. It is the identity of a person or company interested in buying a product. Every B2B company whether small or big works on generating new sales leads in order to expand their business. More the number of sales leads more are the new business opportunities. We provide you with some techniques that will prove highly effectual in garnering sales leads for your company.

The techniques through which you could generate sales leads for your company are:

Relationship marketing : Relationship marketing is an efficient method that forms the core of all the sales generating leads. It refers to generating a personal long term relationship with the customers.

Complementary partner referrals : This method helps in acquiring maximum number of qualified sales leads. Your company can obtain multiple leads by joining complimentary partner referrals as it facilitates other companies to do business with you.

Search engine optimization and Internet marketing strategies: A large fraction of business buyers now search Internet to get details of the businesses so it is very important to be in sync with the SEO and Internet marketing strategies so as to attract clients.

Sales lead generation via telemarketing : If executed properly, telemarketing proves to be effectual tool for generating sales leads. It is a cost-effective personal marketing technique that helps generate qualified leads.

E-mail publications : Sales leads can be effectively generated by creating your own newsletters. Also, using direct mail or sales letters can help in attaining more sales leads.

Event Marketing : Conducting workshops, tele seminars, web seminars and seminars serve as effective sales lead generation means. As such events are attended by a large group of people that assures more enquiries and hence more business.

With the help of our useful techniques, you can assure to capture a great deal of sales leads. This is in turn means more sales revenue and hence huge profits for your business.

Reduce Marketing Costs with B2B Marketing

Money! Money! Money! – This is one thing that everyone in the present scenario wants to save. In the times of recession, businesses have suffered from grave losses. In order to regain the lost position, every company that saw a downfall plans to cut down their costs. Marketing utilizes a lot of money that if saved, can be used for some other aspect. B2B Marketplace

Online B2B Marketing is a very efficient source through which you could promote your business within a fixed budget. It brings the vast online trade to your personal computer, where you can browse through countless companies without much effort. Many online trading portals have come up that provide proficient services. We provide you with some of the ways that makes online marketing more effective than offline marketing.

 Cost-effective : B2B marketing is cost effective as compared to offline marketing. Hoardings, Banners and T.V. advertisements are expensive means of promoting a business. Advertizing through internet and its various services serve highly cost-effective. When the advertisements need to be updated, most of the times, web services offer free services.

 Mass-reach : Anyone sitting at home can just click and browse any information that he needs about a product. He is presented with countless options to buy products from. If compared to offline marketing, internet has a wider reach.

 More effective : Online B2B marketing is very effective means of promotion. As computers has become an imperative part of everybody’s life, so promoting a business through it help garnering a wider audience. Also, the influence of the Website you visit is much more than a hoarding you see because you tend to spend more time going through a Website as compared to a hoarding or a T.V. advertisement.More effective :

Thus from the above points you must have learnt that online B2B marketing is the best way out for any company that is seeking a way to advertise itself without spending much amount. It also makes your business recession-proof as you will be saving money and at the same time expanding your clientele.

apparel manufacturer

Dhanteras is the time when retail fraternity is waiting with open arms to welcome shoppers and satiate their whims, fancies and tastes. Delhi's markets have indeed come of age and are now self-contained. Offering a plethora of options, you can buy anything and everything at the posh Delhi markets. Visit any of the city markets and you are sure to come across the sight of chattering women and children dressed up in their very best, shopping for the much awaited festival of the year. Excitement and fervour can be seen everywhere with markets booming and joining in the festivities. However, the series of bomb blasts and probably a dip in Sensex has made few residents apprehensive who prefer to keep away from indulgence. But there are other enthusiasts who are flocking these markets undeterred to get their hand on the very best of decoratives. Ranging from fluorescent decorative lights and Laxmi-Ganesh idols to streamers and flowers, a variety of everything is available in these markets. Malls have become the latest shoppers paradise. People flock in at these malls in huge numbers, as these malls provide them ample options under one roof. Be it clothes, jewellery, lifestyle products or food, there is something for everybody. Places like Gurgaon, Noida, East Delhi, Ghaziabad and Rajouri Garden bear testimony to the fact that malls have now become a one-stop-shopping solution for those who are short of time but do not want to be short strapped of creative ideas. HOUSEHOLD ITEMS Dhanteras, traditionally associated with buying of utensils is still followed with religious sanctity by many families. To cater to these demands, Delhi shops offer an array of conventional items as well as contemporary and utility household goods which both serve their religious and traditional purpose as well as make a good utility item. Kitchenwares can be bought from shops at Karol Bagh and Connaught Place. But if you are looking at wholesale apparel manufacturers, then Wazirpur and Sadar Bazaar is the place you should head to. The markets offer a wide range in terms of steel and other metal utensils. SAREES, BRANDED GARMENTS Head straight to market places like Chandani Chowk, Rajouri Garden, Tilak Nagar, Lajpat Nagar or South Extention if you are looking for traditional ethnic clothes, or branded apparel manufacturer. Here you can find the most stylish as well as in-vogue patterns that are sure to grab some eye-balls. ELECTRONIC GIZMOS Want to compare prices, brands and models of the latest electronic gizmos or white goods? Bhagirath Palace (near Chandani Chowk) is where you will find everything you ever wanted in terms of electronics. Gaffar Market in Karol Bagh and Palika Bazaar, Nehru Place are other places that promise to fulfil your gizmo appetite. GOLD AND JEWELLERY Jewellery is still synonymous with places like Dariba Kalan in Chandni Chowk or Bank Street in Karol Bagh. Though there are various other jewellery shops that have sprung up in Delhi recently that have really dazzled the female population here and made the menfolk loosen their purse strings. Jewellery shops that have recently caught the fancy of buyers are South Extension, Tilak Nagar and Pitam Pura. apparel manufacturers india GIFT ARTICLES 'Gifting' is a simple concept, yet choosing the right gift can mean so much. It can show personalized affection, care and understanding of the receiver's likes and dislikes, small things that do not go unnoticed. Thus while choosing a gift for the joyous moment, give your gifts a personal touch too. And luckily for you discerning shoppers, there is ample choice. Be it crystal, crockery, cutlery, leather items or even a gift, you can be assured that your memento would stand out in the assorted crowd. Now that you know what to buy from and where, all you need is loads of money to make the most of this festive season. Happy shopping

automobiles manufacturers

While buoyancy in vehicle sales in India may be heartening for the industry and economy, it is also leading to a rise in road accident fatalities in the country. automobile manufacturers in india has the dubious distinction of being the second highest in the world after China in annual road accident fatalities. The number of annual road accident fatalities in India crossed the 80,000 mark in 1999 — a rising trend since 1990 when the number was 54,000 as per the department of road transport and highways data. In 2002, the number of road accident fatalities per 10,000 vehicles was the highest in China (17.10) followed by India (14.39). In most highincome countries such as Sweden, US, Australia, Japan and Germany it ranged between 1.08 and 2.58. While globally 90% of road crashes were attributed to “human error” by the World Health Organisation’s “World report on road traffic injury prevention”, in India “driver fault” was to blame for 83.5% of accidents, followed by passenger/pedestrian fault (4.7%), mechanical defect in vehicles (3%) and “other factors” (6.8%) such as cattle, fallen trees, non-functional signals and absence of reflectors. These were some details highlighted in a study published by Pune-based Central Institute of Road Transport’s (CIRT) latest edition of the Indian Journal of Transport Management. automobile supplies Society of Indian automobiles manufacturers (Siam) said sale of passenger cars in India rose by 69.23% between 2001-2005 — from 5.67 lakh in 2000-01 to 8.19 lakh in 2004-05. Siam statistics state sale of two wheelers rose by 58% during the same period, with domestic sales of two wheelers rising from 3.6 million in 2000-01 to 6.2 million in 2004-05. Based on the WHO report, the study by Alok Rawat, principal secretary with the Sikkim government notes the social cost of road accidents in the country was pegged at Rs 55,000 crore in 1999-2000, constituting 3% of the Gross Domestic Product (GDP) for that year. Although road accidents have been traditionally viewed as random events “that happen to others”, according to Rawat, the new paradigm shift now views road crashes as “preventable and predictable.” This has been demonstrated in high income countries, says Rawat, where an established set of interventions through legislations and technology have led to “significant reductions in the incidence and impact of road traffic injuries.”

agricultural products manufacturers

Life’s Good” for LG India head Soon Kwon but he wishes the economy were in better health. Kwon, 55, believes that to beat the slowdown there is a need to engage a large part of the population in industriali zation. According to heavy dependence on agricul ture, and even FDI, is not right way forward if wants to return to a higher growth trajectory and, importantly, match up to China. The slowdown has already made Korean consumer giant LG Electronics rethink some of its planned investments for India. “Regarding new investments for plant and manufacturing, we would have to make necessary adjustments,” says Kwon, who has had stints at the company’s headquarters in South Korea apart from Australia, US and Canada. “The first months of this year were more encouraging than last year. During the initial months last year, everybody was worried about the overall macro-economic situation, mostly the rupee value. But now that the rupee is slowly stabilizing, LG feels a little better in the overall business sense,” says Kwon. Kwon feels the government should put more emphasis on industrialization as “India’s growth rate has fallen drastically and this has had an effect on the overall economy”. “The dependency on agriculture and FDI is too high. Until we have a global industrialization plan, I cannot see how it will be possible to achieve an economic growth rate of 8-9%. As a Agricultural products manufacturers, we want to see some radical and rational moves towards industrialization.” Agricultural equipments manufacturers He says that the poor economic performance is having an effect on how corporates view India. “Disposable incomes are not rising even though the prices of products are. Three or four years ago, everyone expected consumer demand to double in the next five years, but it seems like demand is falling,” Kwon says. LG has four major business divisions in India – television, home appliances, air conditioners and mobile phones. Home appliances contribute about 50% to its revenues, TVs about 35%, ACs 10% and mobiles chip in the least. Is the company worried that mobiles form a small portion of its business, especially considering that most of its competitors like Samsung and Sony bank so much on the mobile phone business? “Different companies may have different business portfolios. They may be more successful than us in mobiles but LG is obviously the leader in other segments,” Kwon says. LG is globally re-working its strategy on mobile phones. “The whole mobile business mechanism is more dynam- than other segments, and it is also a very global business. Last year, we shifted our mobile priorities and decided to pull out of lower-budget phones, and instead focus on smartphones. Ever since then, our mobile business has started growing. This year, we can grow it to 10% of our over- business,” Kwon says. Apart from a sluggish , corporates in India – including LG – have been having a run-in with tax authorities. “I do not think that this will impact our business at all… I do think that the government should spend more time in allocating resources for industrialization. I do not know to what scale the government would go further, but this tax issue is a worrying factor.” agricultural products exporters Kwon feels that the government needs to come out with policies that aid corporate growth, which is a necessary step to compete against China. “If you look at the global market, India may be the only country to ultimately compete against China. The role of the Indian government is very important here as the economy does not grow on its own... how to grow further and how to reduce the gap between India and China will depend on how we grow in the industrial sector.” When he is not slugging it out in the Indian market for business, Kwon loves to play guitar and join his wife for shopping. Having spearheaded the India operations of LG for the past two years, Kwon has also developed a taste for Indian food, which is evident from his fondness for chicken tikka and naan

automobiles manufacturers

While buoyancy in vehicle sales in India may be heartening for the industry and economy, it is also leading to a rise in road accident fatalities in the country. automobile manufacturers in india has the dubious distinction of being the second highest in the world after China in annual road accident fatalities. The number of annual road accident fatalities in India crossed the 80,000 mark in 1999 — a rising trend since 1990 when the number was 54,000 as per the department of road transport and highways data. In 2002, the number of road accident fatalities per 10,000 vehicles was the highest in China (17.10) followed by India (14.39). In most highincome countries such as Sweden, US, Australia, Japan and Germany it ranged between 1.08 and 2.58. While globally 90% of road crashes were attributed to “human error” by the World Health Organisation’s “World report on road traffic injury prevention”, in India “driver fault” was to blame for 83.5% of accidents, followed by passenger/pedestrian fault (4.7%), mechanical defect in vehicles (3%) and “other factors” (6.8%) such as cattle, fallen trees, non-functional signals and absence of reflectors. These were some details highlighted in a study published by Pune-based Central Institute of Road Transport’s (CIRT) latest edition of the Indian Journal of Transport Management. automobile supplies Society of Indian automobiles manufacturers (Siam) said sale of passenger cars in India rose by 69.23% between 2001-2005 — from 5.67 lakh in 2000-01 to 8.19 lakh in 2004-05. Siam statistics state sale of two wheelers rose by 58% during the same period, with domestic sales of two wheelers rising from 3.6 million in 2000-01 to 6.2 million in 2004-05. Based on the WHO report, the study by Alok Rawat, principal secretary with the Sikkim government notes the social cost of road accidents in the country was pegged at Rs 55,000 crore in 1999-2000, constituting 3% of the Gross Domestic Product (GDP) for that year. Although road accidents have been traditionally viewed as random events “that happen to others”, according to Rawat, the new paradigm shift now views road crashes as “preventable and predictable.” This has been demonstrated in high income countries, says Rawat, where an established set of interventions through legislations and technology have led to “significant reductions in the incidence and impact of road traffic injuries.”

Keys to Create a Profitable Business Online

With the world becoming technology savvy, computer has become the most dominant of the latest technologies. With the emergence of the Internet, the face of the world has changed altogether. World shrank and everything can now be availed on a desktop. Trade is efficiently being conducted online with the help of various B2B and B2C sites. Doing business online has many benefits, the most important being, that it is cheaper and faster as compared to offline business. If you are a new entrant in the arena of online business or you need tips to improve upon the profit of your existing online business, you are at the right place.

         Tips that will allow you make large profits in online business are :-

 Focus should be laid on a single product : Focus on a single service and product and plan out the necessary marketing strategies to promote it. This proves to be very profitable and also less risky.

 Affiliate marketing : Affiliate marketing is one of the best ways to make large profits while performing business online. Under this process, you simply have to sell products of some company. It can be easily done by just embedding the reference number provided by the company within your marketing links. The more you sell the more commission you get.

 Buy a Franchise : Buying a franchise also serves to be highly profitable. You will find numerous online businesses that will easily sell you a franchise. Territorial rights of such business must be bought so as to make that business effective and money-making.

 Online investment options : Internet also provides various options for investments. Money can be invested in stocks & shares, real estate, etc. There are various online stock brokers that can advise you in order to receive lucrative returns.

 Search for a right market : Whenever you start off with a new online business, the most important thing is to find a right market for it. It is a proven fact that small markets turn out to be more rewarding. Niche markets are the best place to set up your business.

 Online Auctions : Online auctions are the best way to make immense profits. There are various sites that offer online auctions, most prominent being eBay. These sites provide space and opportunity for almost all kind of sellers; you can sell anything there from a small commodity like pen to large ones such as an equipment. To make more profit through auction sites one should buy wholesale products and then sell the same.

 Keep the proper records : It is essential to maintain the proper transaction records of your online company. Also, you must inform the authorities (IRS) about your business. This will ensure fair and legal dealing that will enhance the profit in the long run.

These tips will prove highly useful for those venturing into online business. Proper incorporation of these will let you prosper in your business and will also help you earn huge profit.

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